![]() ![]() ![]() This is the single key argument of behavioral economics. Traditional economics is rational, but people are not. ![]() How Should Read It: For anyone who is interested in the history and development of behavioral economicsġ. Overall, I found this book to be a very interesting read from a rebel who is not afraid to challenge the basic premise of economics. Even though it was not the book I had in mind, I was pleasantly surprised by the book since you don’t often read about how a new field of study comes alive. It was more about the development of the field, from the initial irregularities in traditional economics to becoming into a new branch of economics. ![]() However, the book was not about that, though it contains some information. Thaler, is one of the founders of behavioral economics and has won the Nobel Prize of Economics in 2017 and I was hoping to gain some insights into the fundamentals of the field. It was a paradigm shifter for me and allowed me to see the connection between economics and psychology, two fields that I am both interested in. The last book I read was Predictably Irrational by Dan Ariely. I picked up this book out of my recent curiosity about behavioral economics. Misbehaving: The Making of Behavioral Economics Overall Impression ![]()
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